The Future Of Clothing Is Self-Cleaning And Mess-Free.
The Future Is DRYmatic™.
Deemed the “impossible” shirt for its pioneering functionality, DRYmatic™ took center stage when it was first previewed at the Innovation Expo 2018 in Rotterdam.
So what’s all the buzz surrounding this plain-looking shirt?
DRYmatic™ is the ONLY shirt in the world that is liquid-resistant, stain-resistant and odor-resistant thanks to the addition of Xyrium™ Tech in the final stages of its manufacturing process.
A trio of textile technologists are the brains behind Xyrium™ Tech – an advanced cotton-specific nanocoating formulation that creates virtually impenetrable barrier against liquids and contaminants.
Co-inventor and face of the brand, Professor Howard explains:
“Cotton pre-treated with Xyrium™ repels water, oil, dirt and whatever you throw at it. It simply refuses to smell too, even after weeks of wear or a hard workout.”
“On any regular uncoated fabrics, odor-causing bacteria grow when sweat soaks into them. But with our hydrophobic shirt, perspiration runs right off. And yet, breathability and softness remain completely unaffected.”
“So what we’ve here is possibly a shirt that requires no washing throughout its lifetime. However, if you do decide to give it a wash, Xyrium™ has another trick up its sleeve.”
“It intuitively dampens down to allow water to soak through for a basic cold wash before effectiveness is fully restored the moment it dries up. Also, high water repellency has meant that drying time is nearly twice as fast.”
For decades, nanocoating has been used in the aerospace, aviation and more recently, automotive industries. But to see it reimagined and utilized on a piece of clothing is unprecedented.
Professor Howard and his team knew from day one that they’re on to something big. In perfecting the DRYmatic™ shirt, numerous trials were carried out on some 30 users. One of them was Steven, who was a big sweater particularly in the armpit region.
DRYmatic™ did not give me a convincing impression right off. It was soft, stretchy and generic like any other 100% cotton shirts. I put it on and headed straight for what i thought would be the toughest test — the gym.
“For well over 2 hours, I was sweating profusely. I checked out for sweat stains every so often. Incredibly, there was none! The shirt didn’t absorb any. And when I took a closer look, beads of sweat were gliding away. My pants on the other hand, was completely drenched.”
“After several days with the shirt and not washing it, I must admit that it left me in awe. It stayed spotless and smelled brand new like it’d never been through super sweaty gym sessions as well as nights of partying and beer spills.”
Another user who was put to the test was Julia, a travel blogger.
“The most challenging part of my job can sometimes turn out to be packing my outfits. So I would jump at the chance of getting a shirt like DRYmatic™.”
“In my recent travel to Vietnam, I decided that this would be the only shirt I’ll be wearing for a week. The weather was hot and humid. The streets as you can imagine too, were not the cleanest."
"I often had to sit on awkward low stools for meals and sometimes without a table so spills, stains and what not were inevitable. But this shirt was able to weather them all with flying colors! To say that it’s magical is an understatement!”
Since its launch, DRYmatic™ has been extremely well-received. Besides its advantages for everyday consumers, DRYmatic™ and the technology behind it could have a key role to play in improving operations across industries such as healthcare, sports, military and more.
Much like how Professor Howard and his team envision it…
“With DRYmatic™, we believe the possibilities are endless.”